na to California, Berger said. Some resort
chains have placed orders after setting up
a demo version for a week or two; others
see the product online and don’t hesitate
to order sight unseen. It helps that Pool-
Safe is currently the only product of its
kind on the market with sales that have
quadrupled from 2014 to 2015.
Berger is expecting to see similar results
this year achieved through two types of
sales — direct, where customers pur-
chase their PoolSafe outright, or through a
revenue-sharing arrangement where Pool-
Safe places the safe on the resort property
and receives a percentage of revenue gen-
erated through the safe’s rental fee. Most
hotels or resorts charge about $20 to $30
per day to rent a PoolSafe, though the rate
is substantially higher in destinations like
Las Vegas, Berger said. Guests have been
happy to pay the rental in exchange for the
security and convenience PoolSafe pro-
vides.There’s also an opportunity for cus-
tomers to generate revenue through Pool-
Safe by wrapping vinyl advertising around
JANUARY 2016
H
business elite canada
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