Understanding the automobile industry
is important for business since M.I. Inte-
gration caters to clients who then directly
interact with original equipment manufac-
turers. Offering personalized solutions to
its clients is one way M.I. Integration stays
ahead of competition. Paying attention to
money matters also gives the company a
competitive edge. “In one direction, we’re
looking at improving performance for our
customers and the products themselves
and in the other direction, we’re always
looking at the total chain cost,” Houle said.
Where there is success, there are chal-
lenges. “Our challenge is to be global to
support our customers in Asia and Eu-
rope,” Houle said. The company is invest-
ed in a global growth strategy and has al-
ready started developing partnerships in
Asia in order to meet customer expecta-
tions. Consequently, running a company
in a different country requires adapting to
its culture, which presents a challenge in
the management of foreign workers and
partners — something M.I. Integration has
gotten a taste of since opening its branch
in Mexico.
Trial and validation
optimization
“In one direction, we’re looking at improving performance for our customers
and the products themselves and in the other direction, we’re always looking at
the total chain cost.”
JUNE 2016
H
business elite canada
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