“We’re very transparent. We build all of
our houses on Facebook. If a person has
a concern, they can ask us right there.
We think that it is important that we could
show you what we build day by day and
week by week.”
And the company doesn’t mind taking on
what Woolf called ‘edgy projects’. By this
he means homes that are unique and in-
novative. “We find that they deliver in the
marketplace where people are looking for
different. It’s what the people want,” he
said.
According to Staszczak, “One of the great
things about this company is that every-
body here has been empowered to make
decisions.” To begin with, Broadview
Homes, despite being an affiliate of Qual-
ico, has a lot of autonomy to build its own
brand. This power extends to the mem-
bers of the company; if a concern needs
to be addressed, it is done so without de-
lay and without time-consuming calls to
higher-ups and head office for permission
or approval.
Although the staff base numbers at 35 to
40 employees, Woolf and Staszczak at-
“One of the great things about this company is that everybody here has been
empowered to make decisions.” Bruce Staszczak, sales manager
OCTOBER 2016
H
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