done so well is because of diversification
of services. Although in the beginning
PhysioExtra focused exclusively on physio-
therapy services, its founder realized that
diversifying services was the only way to
earn a competitive edge in the market. The
clinic now offers occupational therapy, os-
teopathy, kinesiology, massotherapy, acu-
puncture, psychology and much more.
Even within the field of physiotherapy,
PhysioExtra has expanded its service line.
Some of the most notable additions in-
clude the work rehab programs for long-
term disability clients, launched in 2005.
Last year, the newest program offered
by the clinic, the Cardiac Rehab Program,
came into effect. The program, as dem-
onstrated by its name, is catered towards
patients with cardiac-related issues and
focuses on methods of prevention and fur-
ther degeneration.
TRENDS IN THE HEALTHCARE
INDUSTRY
From what Racine can see, trends in the
healthcare industry fall under two main
categories. The logistics of running a
PhysioExtra staff at their annual meeting in June
4
business elite canada
H
OCTOBER 2016
