A
s Canadian baby boomers—the large cohort of people born
in the years after the Second World War—reach their senior
years, they are redefining senior living. No longer is moving to
a full-time care facility an inevitability. Seniors now want to live inde-
pendently in their homes as long as possible, and are seeking service
options tailored to their specific needs to facilitate that desire.
With seniors living longer and healthier lives, a wide range of assisted
living options is the new business model. In fact, a survey conducted by
Acrobat Research commissioned by Living Assistance Services (LAS)
indicates that 79 per cent of Canadians believe that aging at home af-
fords a better quality of life. LAS is forging the path for service-oriented
home-care for seniors in Southern Ontario. The holistic, encompassing
philosophy towards senior care for clients appeal to the client who re-
quires some form of assistance for their daily activities but who may
not necessarily need full-time care immediately.
AGEING POPULATION
With the senior population doubling since the early 1980s and expect-
ed to almost double again in the next 25 years, Canada’s healthcare
system is under-resourced to adequately care for the senior popula-
tion. Seeing a burgeoning need, David Porter, Director and Owner, set
out to create a high-quality home-service business to enable seniors to
grow older in their own home as independently as possible and with
comfort and dignity.
MARCH 2017
H
business elite canada
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