with both private and public resources, de-
pending on the need. The LAS team will
not rest until their clients’ needs are met,
vows Opal. “That is how we stand out in
terms of the services we provide.”
LAS’s infrastructure is another key differen-
tiator. There is a full-time Director of Care
on staff who is able to do patient assess-
ments and be called directly to answer
questions about everything from nursing
services to palliative care around the clock.
Later office hours and being open on the
weekend also means faster response
times for clients.
LAS took client feedback into account
when devising a reliable, flat-rate fee
which takes out the guessing game for
clients. “We distinguish ourselves from
our competitors in that our rate structure
is simple and easy to understand,” says
Opal. “Some of our competitors have dif-
ferent rates in terms for varied services or
based on hours per week. We recognize
that this is confusing for seniors and they
need housekeeping but also companion-
ship or personal care. We see it all as com-
ponents of activities of daily living so we
have one flat rate.”
In the same survey by Acrobat Research,
Canadians claimed they expect to be in-
6
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