Page 9 - Thermalwood Canada
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fully back at work. different products, talks to contractors who are
installing it, and speaks to researchers who
“The phones started ringing again the third week are conducting additional studies into thermal
of April and they haven’t stopped,” says Lennon. modification.
“We’ve surpassed our sales of last year for the
months of June and July.” Lennon also hopes to create a virtual customer
experience online, where visitors to ThermalWood
This momentum has Lennon planning for the Canada’s website can not only learn about products
months further ahead. and the thermal modification process, but be able to
check out the 46,000-square-foot facility itself.
“We’re always doing product development and
research on what we can do with our process,” he There’s one aspect that can only be fully
says, adding that creating new environmentally appreciated in person, though.
friendly products is also in the works.
“The smell of the wood is one of the things
ThermalWood Canada is also leveraging social everybody notices. ‘My God, the smell of the wood!’ I
media. In September 2020, Lennon plans to launch can’t smell anything,” Lennon says and laughs.
15-minute educational videos on Facebook and
YouTube, in which he talks about the technical www.thermalwoodcanada.com
aspects of thermally modified wood, showcases
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