Page 9 - Thermalwood Canada
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fully back at work.                                     different products, talks to contractors who are

                                                                installing it, and speaks to researchers who

        “The phones started ringing again the third week        are conducting additional studies into thermal
        of April and they haven’t stopped,” says Lennon.        modification.

        “We’ve surpassed our sales of last year for the
        months of June and July.”                               Lennon also hopes to create a virtual customer

                                                                experience online, where visitors to ThermalWood

        This momentum has Lennon planning for the               Canada’s website can not only learn about products
        months further ahead.                                   and the thermal modification process, but be able to

                                                                check out the 46,000-square-foot facility itself.

        “We’re always doing product development and
        research on what we can do with our process,” he        There’s one aspect that can only be fully

        says, adding that creating new environmentally          appreciated in person, though.

        friendly products is also in the works.
                                                                “The smell of the wood is one of the things

        ThermalWood Canada is also leveraging social            everybody notices. ‘My God, the smell of the wood!’ I
        media. In September 2020, Lennon plans to launch        can’t smell anything,” Lennon says and laughs.

        15-minute educational videos on Facebook and

        YouTube, in which he talks about the technical                               www.thermalwoodcanada.com
        aspects of thermally modified wood, showcases



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