Page 4 - Storesuppport

a national grocery chain as an example—whether displayed in a very coordinated way from store to

it’s a location in St. John’s, Victoria, or any one of the store.”
hundreds of locations in between, the stores share

a common shopping experience. The detergent is “The products placed on the shelf are placed in a

going to be in the same aisle, on the same shelf, and certain configuration, on the shelf, based on how a
with the same branding, and the same promotional number of different factors,” says Clarkson. “You’ll

rollouts. find Tide in a certain section, for instance, and

the placement follows actually schematics that
“The average consumer may not realize this,” are built. There’s a lot of thought that goes into

says Clarkson, “in a lot of retail— big box, grocery, where the products are going to be placed and the

convenience, and the Walmarts of the world— manufacturers pay for real estate on those shelves.”
those actual stores need help and support making Storesupport offers flexibility and industry-leading

sure the products are merchandized in a specific turnaround times on a national scale for the ever-
way, making sure the products out in the stores changing retail, B2B, online, and trade industries.

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