Page 5 - Executive Profile – Ron Foxcroft

invention that really thrust Foxcroft into the pea-less Fox 40 whistle was born, and in 1987, Fox

international spotlight. He began his refereeing 40 International was incorporated. Foxcroft’s whistle

career to help pay the household bills, and he ended is now used by most major sporting leagues around
up being the first Canadian to referee for NCAA the world and is sold in 140 countries. Foxcroft is

Division 1 Basketball, including Michael Jordan’s first very proud of the homegrown business and its
college game. He also refereed for the Olympic gold continued roots in Hamilton. “We only manufacture

medal basketball game in 1976. In 2003, he began our whistles – 12 models and 200 products – in

working for the NBA, and to this day, he serves as Canada, right here in Hamilton.”
court-side administrator (i.e. the best seat in the

house) at all the games. For the past ten years, Fox 40 International
has supported the Pink Whistle Campaign. The
PASSION PROJECT campaign was created by Donnie Eppley of IAABO

and Juliana Child, Vice President at Fox 40 who has
All that time spent on the court led to Foxcroft’s next been with the company for 27 years. In its ten years,

success story. After one too many missed calls due the Campaign has raised millions for the American

to pea-whistle malfunctions, he decided he would Cancer Society and NCAA Basketball.
design a whistle that couldn’t fail. Soon after, the

W A T E R F R O N T S A T W O R K .

A new integrated
port network on the
Great Lakes.

W I T H M O R E F A C I L I T I E S , W E C A N S E R V E THE GREAT LAKES ECONOMY BETTER .
HOPA Ports is supporting industry in the Golden Horseshoe with more efficient, sustainable multi-modal transportation services.

hopaports.ca

4 5