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WRLA Team 2020 Showcase Calgary

        EDUCATION FOR THE FUTURE                                Of course, due to the pandemic, the Association

        OF THE LUMBER INDUSTRY                                  has faced its own challenges. With the majority

                                                                of WRLA’s revenue for operations coming from
                                                                in-person industry events and tradeshows, they
        WRLA is also big on education, as evidenced not
                                                                are relying on a history of fiscal responsibility and
        only by their education grants for members and their
                                                                an ability to pivot in order to maintain their service
        children, but also by their focus on creating online
                                                                offerings and connections with members and
        learning opportunities to advance business and
                                                                government.
        industry knowledge. Together with Saskatchewan
        Polytechnic School of Construction, and in response
                                                                At the end of they day, it’s all about the WRLA
        to member demand, the Association developed
                                                                members. “Our corporate culture is highly member
        a Building Science and Energy Efficiency course
                                                                focused. Everything we do has to benefit our
        focusing on climate strategy. WRLA is also in the
                                                                members and be relevant. If we ensure that the
        planning stages of offering a micro-certification
                                                                programs and services we offer truly add value to
        course to provide those who are interested
                                                                their teams and operations – that is what we really
        in working in the industry with a resource for
                                                                want to do and we are committed to it.”
        specialized knowledge and perhaps a leg up when it
                                                                                                       www.wrla.org
        comes to hiring opportunities.




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