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business elite canada
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APRIL 2014
the city to preserve and protect its forestry.
Currently in its third-generation of leadership,
the company is in the process of designing
the Pointe-Nord neighbourhood, reflecting its
desire to build a mixed-used community that
benefits all stake-holders with its environmen-
tally-sound design. “You want someone to
walk down the street, feel great and love it,”
says Ilan Gewurz, Vice-President and son of
founder Samuel Gewurz. A lawyer by training,
Ilan’s interest “was in creating environments
where people can bring out their best selves.”
The community seeks to blend the waterfront
villages of Europe, which have a charming
main street, with the modernity and technol-
ogy of North America. Quartier Pointe Nord
participated in a pilot project of the U.S. Green
Building Council for LEED Neighbourhoods and
has achieved LEED ND Gold certification. The
community comes equipped with proximity to
public transportation and walkability to com-
