organic growth and acquisitions, they eventu-
ally reached 10 locations with the opening of
their Saskatoon office in January 2013.
MAKING A MARK IN
‘HYPER-COMPETITIVE’
INDUSTRY
But success doesn’t always come easily in what
Jeff describes as a “hyper-competitive market-
place.” Along with other recruiting companies,
the industry is competing with the explosion
of online job sites and the candidate search
processes that many businesses still use to fill
jobs internally. It’s a constant race to get “the
right talent deployed at the right place at the
right time.” That’s why David Aplin Group has
come up with a strategy to help them stand out
from the competition, which combines a broad
scope of services, extensive geographical cov-
erage and a culture that produces people who
are enjoying what they do each day.
“People going though the interview process
notice quite a difference with us, probably be-
cause we’re a private, family-owned Canadian
company compared to all of our competitors
who are global Fortune 500 multinational cor-
porations,” Jeff said, “and how we operate and
how we show up and occur in each market is
uniquely Canadian.”
Social media and mobile technology has had
78 business elite canada
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