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business elite canada
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FEBRUARY 2014
whole market: Presence, Prox-
imity and Personalization.”
The company abides by the
golden rule of three to help
enable companies to be pres-
ent on their network, getting
products to consumers that
are produced closer to the
point of consumption and get-
ting access to more tailored
products. “What we’re seeing
more and more domestically
is, in Canada, whether it is
Shoppers Drug Mart or Wal-
Mart, retailers want to have
very customized products to
provide to consumers.” More
and more retailers are per-
sonalizing their product to
the geography for retail pre-
sentation, and products be-
ing sold in Europe and Asia
are different because there is
an even greater segmentation
and “there’s obviously a lot
more countries and languages
there, and how people buy
products are different. These
differences are driving our
business.”
