FEBRUARY 2014
H
business elite canada
69
developed a relationship with certain cli-
ents that owned dealerships and our busi-
ness grew through word of mouth.” Frank’s
key role is to overview project coordinators
and communicates with the clients, while
John coordinates projects and is involved in
the business development and Danny man-
ages the site supervisors.
Their niche market has always been within
the high-end auto dealership market and
they acquire business through repeat cus-
tomers who secure work with the company
based on their past professional experienc-
es and extensive project portfolios. Rather
than trailing direct advertisements, clients
attest to Northway’s ability to per form and
then pass their name along through word
of mouth. “Through our experience and
willingness to learn we understand what
most dealerships are looking for and their
requirements in their building facilities. The
owners and consultants appreciate our in-
volvement which provides for a good work-
ing relationship,” boasts Frank. “Our main
thing is our attention to detail. A lot of
times when we do a job we try to accom-
modate the owners and clients wishes by
