in terms of trends—whether it’s fabric, glass,
graphics, or modern technology in LEDs and au-
dio visual. Often management will attend other
tradeshows that they are not involved in simply
to see what’s happening and trending in the in-
dustry. The company is also big on being inno-
vators and coming up with their own original
creations. ASTOUND is very proud of and well
known in the industry for the quality of its mill-
work and use of experimental materials such
as its creative and cost effective use of foam as
well as plastic fusion and unique lighting inno-
vations. Some of the company’s biggest mile-
stone projects over the years include exhibits
for Nvidia at the Consumer Electronics Show in
Las Vegas, MWC in Barcelona, IBC in Amster-
dam, Sochi 2014, NAB 2014, the Guggenheim
Lab, Porsche Launch, E3, and the Art Gallery of
Ontario. ASTOUND has also set up exhibits at
the Prospectors and Developers Association of
Canada, Construct Canada and other Canadian
franchise shows.
Not only does the company custom design
and build the exhibits, but they also dismantle
and store them for clients with the option of
custom rentals.
One of the biggest challenges for ASTOUND is
simply the deadline-driven nature of the busi-
ness. The show must go on, no matter what.
It can be the best part of the job as well as
the most challenging part of the job, Heffer-
nan admits. What he relies on for the remedy
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