BEC / Sep/Oct / 2014 - page 125

SEPT/OCT 2014
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business elite canada 125
Laboratory and Consulting. Strategically
repositioning Air-Ins and PTVD under one
brand will create a dynamic group synergy,
and their new trademark, CLEB, will even-
tually be as recognizable as the two names
that came together to form one of the
strongest partnerships in the building en-
velope sector. “We basically developed this
new image so everyone understands we’re
from the same group,” company President
Mario Goncalves explained. “… eventually
those names may or may not disappear.
We’re marketing our company as a group,
a one-stop shop basically.”
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