AUGUST 2013
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business elite canada
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mation is all too familiar with.
In creating and maintaining
strong bonds with automotive
and nuclear companies, Pro-
mation places a heavy empha-
sis on trust. “We work with
companies as though we are
their employees,” says Zimny.
This view has allowed Proma-
tion to work with companies
on a billion dollar level on crit-
ical operations. Zimny notes
that the multiculturalism of
his firm has also helped in at-
tracting partnerships.
Promation’s partnerships are
not limited to clients and busi-
nesses alike – but also to the
community. The firm notes
their strategy is focused on
“supporting educational insti-
tutions and non-profit organi-
zations,” as well as “assisting
newcomers with internation-
al credentials and training.”
The firm shows a continuous
commitment to partners such
as Gordon Graydon Memo-
rial Secondary School, Camp
Hope, and the University of
Waterloo. “Promation mem-
bers are working with oth-
er companies, government,
non-profit, secondary and
post-secondary institutions
to address diversity, higher
learning, and to make a posi-
tive difference in the lives of
young people.”
Like most companies, Proma-
tion has faced challenges and
obstacles in the recent eco-
nomic climate. The declining
value of the dollar has equat-
ed to difficulties in further-
ing their expansion into the
United States. Zimny men-
tions a “loss of advantage” in
American markets. The slow
economic growth rate of Can-
ada has also been a hindrance
