homeowners flock to Ashton because of
customization. “We want all of our homes
to be built right and built with quality and
be filled with special details that are indi-
vidual to the homeowner,” Arcuri said.
At Ashton, homeowners work with a proj-
ect manager and this relationship persists
from start to finish. There also appears to
be no limit as to what can be customized
— from something as large scale as the
floor plan to the dining room paint colour
that could stay with a family for years.
“Not a lot of builders are willing to let
their homeowners continue to make de-
cisions throughout their process even if
something doesn't work,” Arcuri said. “If
a homeowner doesn't like the way some-
thing turned out, we will work with them
until they are happy.”
Having multiple specialties is another great
way of sailing through rough seas in the
housing market; Ashton is a renovator that
is part of the RenoMark program. Despite
the downturn, there are still plenty of op-
portunities in Calgary, says Arcuri.
DECEMBER 2016
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