friends through tea parties (or tea parteas),
word-of-mouth, and through social media
(but not in a retail store).
Direct sales consultants are essentially mi-
croentrepreneurs of their own. The direct
sales labor pool employs more than 2,800
people and more than 882,000 direct sell-
ers in Canada, the vast majority of whom
are women looking for work with schedule
flexibility, ability to meet and socialize, and
earning potential.
“Three months after I started the compa-
ny, I held a tea party and had a room full
of about 15 to 20 women, and out of that
DECEMBER 2017
H
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