BEC / DEC / 2017 - page 124

we set out to make premium loose-leaf
tea the daily norm and create an alterna-
tive, fun income opportunity for others.
We have grown a direct-selling company
that empowers people to start a business
of their own and become a passionate en-
trepreneur all while sharing a cup of tea.”
The market is evolving at the right time
too. According to a report by the CBC, “a
federal government study says by 2020,
our nationwide tea consumption is ex-
pected to grow by 40 per cent, outpacing
growth of coffee, soft drinks and alcohol
consumption.”
Next on the menu for Steeped Tea is a
greater push into the US market, and a
124 business elite canada
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