Pierre Lafontaine joined Cycling Canada in
late 2016 as CEO and Secretary General
as part of the organization’s new, ener-
gized strategic focus on elevating the sport
in Canada. One of Canada’s most distin-
guished sport leaders, Lafontaine brings
a wealth of international and national ex-
perience to the cycling community, having
served as a leader in various federations
of Canadian sports (Cross Country Ski de
Fond Canada and Swimming Canada, for
example).
Tasked with “leading [Cycling Canada’s]
exceptional staff towards realizing the vi-
sion of being a leading cycling nation by
2020, Cycling Canada is developing a plan
designed to increase participation in the
sport and, ultimately, put more Canadian
cyclists on the Olympic and Paralympic po-
diums.
Cycling Canada uses a national cycling
strategy to promote cycling in Canada. The
organization’s focus on recreational and
competitive cycling is not mutually exclu-
sive; the more exposure the sport gets on
a community level, the greater the interest
in competitive levels.
HIGH PERFORMANCE
In 2008, Cycling Canada conducted a
360-degree review of its high performance
Lexus team cars are used during training sessions and at competitions
48 business elite canada
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JUNE 2017
