ing company, which showed her the im-
portance of successful marketing and how
that can translate into business growth.
“My main role day to day in the business
is marketing. I write and voice all the ra-
dio ads for Minard’s Leisure World, write
the ads for Minard’s Steadfast Homes and
our son voices those. I also do sales when
needed,” she explained.
Not only has the company grown size-wise,
but they’ve expanded their post-sale ser-
vices to include four certified technicians
and two mobile vans that serve customers
on permanent sites or those experiencing
an emergency. Pick-up and delivery ser-
vice is also available, along with a full se-
lection of accessories listed in their online
parts and accessories catalogue.
Years of hard work and dedication are pay-
ing off for the Minards and their flourishing
business. Last year, they won RV Business
magazine’s Top 50 award, which is handed
out annually to dealerships across North
America in recognition of their overall busi-
ness operations, customer service and
professionalism. They have also received
“We feel very strongly about the RV lifestyle. We love it and live it. If you haven’t
tried it, you should. It will bring a richness to your life that you can’t imagine.”
42 business elite canada
H
MAR/APR 2015
