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business elite canada
H
SEPT/OCT 2014
ty in our industry right now that we can’t help
but be excited about coming to work. We are
a group that love the challenge because that
means we will find ways to do more innova-
tive things, continue to improve the experi-
ence and help our customers have even better
travel experiences,” said Robinson. “That kind
of opportunity doesn’t always exist in your
work environment but when it does, it is very
motivating.”
Social responsibility in business practice and
community outreach is another initiative that
TU Group takes seriously.
TU Group has developed a long-term part-
nership with Make-A-Wish® Canada. To date,
TU Group has contributed over $1 million
to Make-A-Wish Canada, sending many sick
children and their families on wish trips. The
challenges affect the whole family, who often
struggle with trying to achieve some sort of
normality.
“There is evidence that the wishes help the
children physically,” said Robinson. “From the
Tough Mudder Team
