SEPT/OCT 2014
H
business elite canada
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“When you’re in a country 3,000 miles from
home, where you don’t know anyone, aren’t
familiar with the facilities, culture or language,
your stress level goes up exponentially. So for
us, staying innovative is about looking at how
our customers use our product. We really un-
derstand that,” said Robinson. “We don’t have
the considerations and constraints of a large
institutional insurance company. We’re a com-
pany that tries to help people have better trav-
el experiences.”
As in the story of David versus Goliath, TU
Group must focus on its strength in travel in-
surance and client relationships to succeed.
“We’re the kind of company that tries to find
ways to be better. There is so much opportuni-
“We’re a company that tries to help people have better travel
experiences.”
Celebrating 50
th
Anniversary with Make-A-Wish Canada
