SEPT/OCT 2014
H
business elite canada
5
by they are evaluated on management capa-
bilities, best practices, business performance
and sustained growth. TU Group, based in
Richmond, British Columbia, is Canada’s larg-
est independent travel insurance provider. It
has an impressive record of pioneering firsts
that have paved the way for the company to
receive the Best Managed recognition, after
50 years in business.
“I remember when I got the phone call. It
was very exciting, but then I thought, ‘That’s
it? But we could still be so much better,’” said
President and CEO Patrick Robinson. The fam-
ily-owned company has focused extensively
on innovation and customer experience. Rob-
inson says it is the spirit to understand and
tackle the unique operational opportunities
and challenges as a relatively small fish in an
ocean of insurance giants that really set TU
Group apart.
With so much more to do and improve upon,
TU Group paused to celebrate its 50
th
anniver-
sary in February of this year. Robinson finds
reassurance from the advice he received from
