SEPTEMBER 2015
H
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rate herself from the business and experi-
ence life outside of BeckTaxi. But she later
returned to work alongside her mother,
the company’s president, and continues
her efforts to advance the business amid
changes in technology and the industry in
general.
CONFERENCE SPARKED NEED
FOR NEW APP
One of the company’s most significant ad-
vances was sparked by Hubbard’s visit to
an industry conference in San Francisco in
2011. Technology was the hot topic of con-
versation at the time, fuelled in part by the
fact that app-based Uber had just launched
itself in the U.S. city. When Hubbard re-
turned home, she immediately hired a de-
veloper and project manager to create a
Beck Taxi ordering app, which would allow
customers to order a taxi from the conve-
nience of their phone or computer. She
felt it was crucial to be first to market with
the revolutionary product, and the inaugu-
ral version was released in 2012.
“If you’re first, you can just keep making it
better,” Hubbard explained. “If some other
company comes out first, you’re not going
to get (customers) to change.”
