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business elite canada
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APRIL 2016
cational aspect of motorsports. “Within the
educational and innovation component of
CMS, we will create conduits to generate
ongoing funding for our university and col-
lege partners and offer their services to the
industry for testing and research,” he says.
The project has gained enormous support
from a variety of programs at post-second-
ary institutions all over Ontario, including
hospitality, sports management, renew-
able technologies, and automotive power
and engineering. Niagara College, Mc-
Master University, University of Ontario
Institute of Technology (UOIT) and, most
recently, Brock University all see the val-
ue in being a part of the Canadian Motor
Speedway.
“I’m an advocate for educating for em-
ployment,” says Bickford. The institutional
partnerships that have pledged support
for CMS will not only have access to the
