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business elite canada
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APRIL 2016
ports and innovation in this country. Glob-
ally, CMS will lead in terms of how tracks
can perform efficiently within an optimized
revenue model, intelligent design and op-
erations.”
Carbon neutrality is going to be a large part
of how the track and overall facility will
operate. Even before building the facility,
environmental enhancements are being
used on site as well as best forestry prac-
tices to further promote cleaner air. This
falls in line with Jeff Gordon’s own environ-
mental initiatives within the industry, such
as the banning of lead-based fuels in rac-
ing. Throughout the design and construc-
tion, Canadian Motor Speedway plans to
achieve carbon neutral status by offsetting
any carbon dioxide released through racing
by using environmentally-friendly practices
“The project is something that Canada needs on a national scale and it’s a game changer
for motorsports and innovation in this country. Globally, CMS will lead in terms of how
tracks can perform efficiently within an optimized revenue model, intelligent design and
operations.” Azhar Mohammad, Executive Director and Partner at Canadian Motor
Speedway
