explained, and given Spudniks’ initial busi-
ness success, they could afford to cater to
a smaller niche market by promoting what
sets them apart from other similar brands
of potato chips: Spudniks are free of
MSG and trans fats, they are certified ko-
sher, vegetarian and vegan, and packaged
proudly in Canada. Revivo spent the better
part of two years formulating 13 different
seasoning flavours, 11 of which are gluten-
free. While the most popular are the tradi-
tional sea salted and salt and malt vinegar,
there are a multitude of options for every
taste palate including Delirious Dill Pickle,
Kool Ketchup, Thai Chili and Mexi Jalape-
no, to name a few. Revivo’s business acu-
men is apparent in her marketing efforts;
not only does the Spudniks brand have its
own mascot, but each flavour does too.
She described it as “a marketing initiative
that is particularly appealing to children.”
There is a substantial market for produc-
ing Spudniks potato chips in bulk for the
food service industry, another focus of
the growing brand. Dedicated to offer-
ing fresh product, restaurants, pubs and
bars can serve the chips as a high quality
side option at a lower cost to the bottom
line. Each Spudniks bulk order is custom
crafted, seasoned and packaged by hand.
Using the finest ingredients, which con-
8
business elite canada
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JANUARY 2016
