Page 7 - Ault Equipment

to make a decision, that’s very handy. Decisions can Managing his company’s growth while remaining

be made quickly and directly with a customer,” he easily accessible to customers has been a balancing
adds. “If you’ve got a problem, you have the guy to act for AULT.

voice it to.”
“There’s a sweet spot there,” Ault explains. “You’re

Much of what the company does is last minute, so big enough to support all customers and at the

it’s important for customers to be able to quickly same time keep the small-business mentality —
reach someone, as well. you’ve got the support but don’t want to get to the

stage where you end up like a big-box, where you
“Contractors get notified at the last minute that they call in and there’s 100 prompts for you to get a

have a job and they need a machine from us. So human being.”

we’re last second. We have to keep a big inventory.
We’ve got about 75 machines that we keep on hand The fact the company works in a specialized field

that we’re able to sell and rent.” has also required AULT to foresee potential issues

6 7