Page 5 - WBE Canada

conversation from helping women ‘figure things prevents you from colossal mistakes, wasted

out’ and doing all of this work inside a vacuum, to energy, even dead ends. It helps you course correct

helping them really get out there where business and adjust as needed. To be a champion you need
deals are made. Women need more opportunities to be objective, accept feedback and strive for

and contracts, and that’s what we’re working improvement.
to change,” says Silvia Pencak, President, WBE

Canada. 3) Build on your strengths - It’s always easier to win

when you play to your best strengths. Analyse what
Here are some tips for women-owned businesses your strengths are, embrace them and utilize them

to achieve greater results while maximizing the for your business. You will be able to get more done
resources available at their disposal: and achieve better results. Do what you are good at

and delegate the rest.

1) Have and communicate a vision
– Where do you see your company

in five years? What values does your

company stand for? It is crucial to
have a strong and SMART vision

for your company and to ensure

that everyone on your team, your
stakeholders, your community,

understands it well. An inspiring
vision sends a clear message to

everyone looking at your business,

inspires your team to achieve greater
results and your customers to spend

money with your company.
4) Network and build alliances – Make networking

2) Evaluate and improve - Evaluation and a priority. Attend events and conferences, learn from

improvement go hand in hand. Without evaluation it experts and listen to real stories of other women
is impossible to improve and without improvement entrepreneurs. Help or provide guidance whenever

evaluation is a waste of time. It is important to you can. To achieve great results, you should

regularly review changes and evaluate progress, also surround yourself with people you can trust.
not just once a year. Do your evaluations quarterly, Someone who will give you honest feedback and

monthly, weekly, even daily if needed. Evaluation has complementary strengths. Diversity is strength.

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