APRIL 2014
H
business elite canada
171
Eighty percent of Soucy Barons production is
exported internationally to the United States,
Germany England and China. Soucy Baron has
secured two international customers this year
alone. Their competitive advantage comes
from supporting the complex parts and engi-
neering side of the business in Canada, and
outsourcing the simple solutions manufactur-
ing to China. “Our overhead is higher, but to
counter this we opened up our own shop in
Shanghai to offer our customers a maximized
service.” Outsourcing overseas allows the
company to receive the quality and know-how
evident in North America, with the cost-reduc-
tion from China. “Being in North America and
serving North American customers, mostly in
the United States, there is still a satisfaction in
believing China is the world’s leading manufac-
turing factory, and customers are still driven
by cost reduction,” says Guy. “I’m not too con-
cerned with the labour part of things and the
advantage we have is that we own that shop
in Shanghai. This has helped us to continue to
pursue organic growth.” Both ISO 9001 and
ISO/TS16949 certified Soucy Baron is also rec-
ognized as a quality supplier. Proof of this is
the winning of the BRP Silver Plate Award, the
Zenith “Employer of Choice” Award and the
Guy Joannette –
General Manager
