DEC 2014
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California. After all, the principles of the asso-
ciation have remained the same even 25 years
later. Those same principles of professional-
ism, integrity, commitment and knowledge of
members are consistently being applied to the
work that is done today. "We make sure we
know our companies and their practices well.
We measure the health of the industry by using
the AQT competitiveness barometer," Nicole
says. "It gives us a very deep understanding of
the companies, and in turn we can represent
them in front of the media, the government
too. We went from five to six staff to a team of
12 permanent staff members presently."
Nicole further explains how simple interac-
tions create valuable connections. For exam-
ple, members gain access to the most dynamic
companies and in turn they discover more in-
formation about one another. "The best-kept
secrets become known," Nicole says. "We have
a broad offer of services, ranging from training
to networking. They (the members) get access
to all these services."
Ideas and innovations come fast and plenti-
ful when there is an exchange of information,
or when a diffusion of knowledge occurs. The
AQT facilitates such a process by allowing com-
panies to learn about each other, grow and
evolve together. Every year it’s more than 1500
executives that benefits from the association.
"We have created an environment which fos-
ters growth. We have strong ties to other orga-
nizations and above all we are passionate about
helping those who chose us for guidance. We
are very proud of the strength of the network.”
LEFT
Nicole Martel, CEO
Virginie Gaquière, Membership Services Advisor
Gilbert Vallière, Coordinator, Program and Membership
Valérie Danger, Director, Projects and Communications
Middle
Nawal Omri, Host and Event Officer
Lorraine Godin, Accounting
Mathieu Arsenault, Coordinator, Digital Communications
RIGHT
Chantal Pesant,
Administrative Assistant
Marc Lapointe,
Director, Membership and Strategic Partnerships
Valérie Lachaîne,
Coordinator, Communications
Joelle Choquette,
Business Development Advisor
AQTgivesmembers a competitive edge by supporting themon four pillars:
Strategy, Financing, Human Resources and Commercialization needs.
