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pick a bike. We bought all of the helmets and
locks for them. We go to the graduation cer-
emonies. That makes us feel pretty good be-
cause these kids, there might not be any of
them whose parents work in the oil patches,
but if we can help one of them…that mother
or dad can be a little bit more at ease reducing
the stress of parenting from afar.”
Secondly, Redrock works with Calgary
Reads, which is a reading program for kids.
Ferguson has three children of his own and
one who had a bit of a tough time with read-
ing, and had to get a little extra help on the
side. “It showed me how important and how
successful it can be and so we sponsored our
time with Calgary reads. Where our people in
Calgary can go and help out kids reading. Usu-
ally around Grade 1 and Grade 2 is the sweet
spot. Anything we can do to reduce the stress
of parenting,” says Ferguson.
And what lies ahead for Redrock on its up-
ward climb? Ferguson lists an (Enterprise Re-
source Plan) ERP at the top of the list, which
will tie all of the parts of the business together,
a SAP business one to help build a solid foun-
dation for growth. “It’s like a movie theatre,
you’ve got the show that’s going on in front of
the curtain out on the stage and that’s our op-
erations out in the field and it’s everything we
do day to day.” The ERP is what’s behind the
curtain of Redrock and its next strategic move.
“It’s been our big bold move here in the
past twelve months. It takes a lot of time, a lot
of energy and a lot of people to get it done.
Once it’s complete this summer it will really
help us to take on substantial business growth.
And in the long term, I’d like to see our busi-
ness get to about $250-million in revenue in
the next five years. That would be pretty excit-
ing for us.”
