NOV 2014
H
business elite canada 29
“We’re trying to remove the stereotype that if you’re not good in school,
then you go into the trades because you’re not good academically.”
touch on a variety of areas: enhancing the per-
ceived value of a career in construction, train-
ing more journeypersons, engaging underrep-
resented population segments, encouraging
foreign recruitment, fostering interprovincial
partnerships and building the industry’s train-
ing capacity.
The SCA also delivers various free programs
and services, collaborates within the industry,
advocates to government and provides the in-
dustry’s most effective public voice. The first
pillar of labour market intelligence is crucial in
determining where the industry has been and
where it is going with respect to growth and
development.
“In terms of intelligence of past data, we’d
like to see what are the workforce trends and
where the workers are coming from. This in-
volves looking at segments of the population
that we are trying to target to increase in the
