NOV 2014
H
business elite canada 41
plans to expand further into Western Canada.
That means continuing to market and commu-
nicate their brand and the values it represents.
One of the earliest efforts as a team involved
deliberation over the company’s name. After
working together for a few months, determin-
ing their vision, mission, and desired culture,
they noticed that many of their values revolved
around “e” words – employees, the environ-
ment, efficiency, energy, and being economi-
cal. The name Etera developed from this trend.
Today the company is positioned for growth,
going so far as to add another logo to their
brand. The words “An Etera Company” are
displayed in the bottom right-hand corner of
their marketing materials, including the com-
pany’s multiple web sites. That allows Etera to
easily fold a company of a different name into
the group, keeping brand recognition clear and
consistent – another sign that Etera Group of
Companies is looking to the future.
For more information, visit
“We’ve been fortunate to overcome many of them with a lot of hard work and
talent of the management team. It is this management team that makes this
company what it is.”
