NOV 2014
H
business elite canada 47
tive marketing initiatives through social media
channels such as LinkedIn, which is growing in
popularity and is a critical tool in a company’s
permanence. Finally, Canada is facing the ef-
fects caused by the aging population and it is
becoming vital for companies to stay ahead
of the curve as time passes by. The program’s
25
th
anniversary will bring with it Hughes’ latest
book which will outline the “how to’s” in busi-
ness and will dig deeper into these themes.
Not only shining a light onto Canadian cor-
porations, the program has expanded its reach
and has gained an international presence in the
Netherlands, Ireland and Mexico, and is cur-
rently looking at the United States, China and
Brazil. As well, the program will shift its atten-
tion to private equity firms who, even though
they are funded differently, have a lot to offer
Canada’s business landscape. Hughes advo-
cates that they are “stringent on partnerships.
We want to partner with companies who will
build our network.” The future of the program
will aim to create a tighter and more expansive
network across Canada and around the world.
Earlier this year, Canada’s Best Managed
Companies program celebrated its 21
st
year.
“Accelerating Leadership within your Orga-
nization” was the annual symposium theme
