SEPT/OCT 2014
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company can bring significant improvements
to the performance of their customers’ oil and
gas wells.
Their approach to any challenge begins with
engineering, combining data with a plan to
safely execute work on the job site. The Jewel
Energy crew has a clear understanding of the
task and any possible hazards before they ar-
rive at the customer’s location, and it’s this
philosophy that ensures the most successful
outcome.
For most companies, success is also synony-
mous with expansion. But growing too quickly
is something that Jewel Energy is careful to
avoid. Determined to “walk before they can
run”, they’re focusing on doing the job well
in a specific region, particularly Red Deer and
southeast Saskatchewan, before moving west
of Red Deer toward Grand Prairie, Alberta.
Later, plans may eventually take them into the
U.S. market.
“You don’t have to be in multiple markets to
be successful,” Mathison said. “All you have to
do is do what you do well in the market you’re
in and then, when you’ve gotten comfortable
with that, you can look to expand into other
markets and go from there. You want to grow
very wisely.”
Growth comes with its challenges, and one
facing the industry is a lack of skilled labour.
Finding people experienced in the heavy-duty
coiled tubing business is difficult. It can take
years for someone to acquire the knowledge
needed to understand the industry’s work-
ing conditions and operate the massive rigs,
and rapid growth has impacted the number
of people available for hire. Fortunately for
Jewel Energy, their reputation has made them
a sought-after company among job seekers as
well as customers.
“We’re one of the companies that people
want to work for. Our guys in the field have
told me they enjoy coming to work here be-
cause everybody is upbeat and very positive,”
Mathison explained. “If anybody has any ques-
“Everybody always enjoys going to work for a company where safety is
one of the foremost priorities.”
