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tires and
Purolator Courier
—a transportation
company, which provided him with much of
the real-world experience required to manage
a variety of business sectors.
Peeples has worn various managerial hats in
operations including IT, environmental health
and safety, real estate, airplane operations,
engineering, quality, and working in other po-
sitions around the world. Peeples credits his
experience at Michelin, particularly the compa-
ny’s multi-disciplinary approach to leadership,
with his success in supply chain management.
Quality management was his first choice at Mi-
chelin, but it was his boss at the time that con-
vinced him to go into operations.
“He was right on all accounts. It was low risk
for me at the time. I learned a lot, and I abso-
lutely love it,” said Peeples.
Remarkably Challenger was one of the first to
differentiate itself through a direct approach to
sales and marketing in the industry in Canada
by sending potential customers a proposal let-
ter, which introduced their cafeteria-style ap-
