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business elite canada 65
“It was a conscious decision that the organiza-
tion made several years ago when we invested
in the facility. It automatically creates a space
where people are concerned about being sus-
tainable from an environmental perspective,”
said Peeples.
Another certification that Challenger is very
proud of is its recognition as a SmartWay part-
ner. The SmartWay Program is a public-private
initiative between EPA, large and small trucking
companies, rail carriers, logistics companies,
commercial manufacturers, retailers, and oth-
er federal and state agencies. It requires that
companies invest in efficient solutions that
reduce greenhouse carbon gas emissions and
other harmful pollutants. Perforated mud flaps
that allow airflow are an example of an innova-
tion that Challenger has invested in and made a
standard requirement on all truck tires to meet
SmartWay accreditation. Others are SuperSin-
gle tires, wind skirts, air-conditioning units, and
aerodynamic truck design from the mirrors to
cap to fenders.
