Page 10 - BEC / AUG / 2021
P. 10
The team behind Rocky Mountain Motorsports Even with all of these positive market indicators,
(RMM) identified the need for a facility for owners Young says they knew that a more diversified
of high-performance cars and motorcycles to be revenue model was desirable to enhance the
able to enjoy their vehicles and the sport of driving viability of the overall development. Hence, they
at speed in a challenging yet safe environment in sought to acquire a larger parcel of land to provide
Western Canada. complimentary development of a commercial
park and track-side car condos. The track-side car
Having identified the opportunity, the RMM condos will be unique in Canada.
team evaluated the market at both a potential
membership level and the market for track rental “Our customer base is broad,” says Young. First
opportunities. “We found that the market for both and foremost, we are providing a safe venue for
was solid,” says Dominic Young, President and motorsports enthusiasts to participate in a sport
CEO. “Calgary has a high proportion of performance that they enjoy—whether it is on four wheels or two.
cars compared to most other major cosmopolitan The level of experience within the member group
markets, and also has a generous number of car that has already signed up is diverse, ranging from
clubs that had historically rented tracks for club the novice to the experienced racer that may have
track days. In addition, Calgary has the second participated in formal North America racing series.
largest number of head offices of major cities Whatever the level of experience the RMM track
in Canada, providing a healthy corporate rental will offer a challenge—that is one of the things we
market.” wanted the design to provide.”
10 AUG 2021 | BUSINESS ELITE CANADA
