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HIGH-PERFORMANCE
AUTOMOTIVE GROUPS

RMM has also established a symbiotic relationship

with high-performance automotive groups. The
corporate membership, for instance, will entail

having the opportunity to either provide some
track days or track sessions for automotive retail

customers, or using some of that time for new

product introductions. “It’s a tremendous sales tool
for our corporate members,” says Young, “to offer

customers an opportunity to see what their latest
high-performance model can do.”

Illustrative of the caliber of RRM, Ferrari Maserati
of Alberta—the official Ferrari, Maserati, and Alfa

Romeo dealer in Alberta—recently became RMM’s

latest corporate member. Through this RMM

to improve their skills. Performance driving schools
are also offered to the general public, with future

plans including providing emergency handling

training programs for the public.

For the dedicated enthusiast, a membership offers

premium access to the track. From the frequent
track visitor to the performance driving specialist,

RMM provides limited membership opportunities

that will allow for exclusive access and privileges.

AUG 2021 | BUSINESS ELITE CANADA 13