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at the heart of the company’s success. The focus “As the market evolved, we noticed that less and
is, and always has been, on taste and quality—from less people interacted with us over the phone
their batter mix blend of spices, to 18 sauce and or in person,” says Czarnogorski. “With the new
seasoning flavours, right down to the finishing technology giants like Netflix, and Amazon proving
touches. that people want to place orders online and
consume them at their home, we understood that
“Our model has always been a small footprint, our customers were no different,” he adds, citing
takeout and delivery concept,” says Darren that currently 65 per cent of all of our orders come
Czarnogorski, President of WingsUp!. “We firmly from online channels. “We expect that to grow to 90
believed that in both high and low business cycles, per cent in the next few years.”
there will always be a demand for high-quality,
takeout, and delivery comfort food. By offering a How did WingsUp! become an industry leader in
truly fresh and satisfying comfort food experience, customer service? One could point to its focus
we stand out from other restaurants in the takeout on a user-friendly e-commerce platform to make
and delivery space, and have carved out a very loyal placing orders quicker and more convenient. The
following.” average transaction online is 25 per cent higher
than the same transaction placed by phone or
WingsUp! evolved with the consumer trends while in-person, suggesting that people enjoy browsing
remaining true to its vision of freshness, quality, and through the product line and taking their time to
convenience. E-Commerce evolved the business place their order. “This “no pressure” approach to
and made huge changes to how it operates since its offering our products ends up lifting our overall
inception—most notably how customers place their average transaction,” says Czarnogorski. The
orders. delivery component of the WingsUp! business is
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