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equally important. “We do most of our deliveries the concept because of the company’s dedication
in-house, and this provides a better experience to
our customers. It allows us to do internal training
with our team of drivers and provide a more tailored
approach to our guest experience.”
But it’s not all tech-driven—the most important value
that WingsUp! brings to its guests is quality. “Our
food is made to order and we sell only fresh chicken.
This is something that our guests recognize as a
differentiator, and is crucial in turning each guest
into a loyal enthusiast.”
FRANCHISES
With 15 locations throughout southern Ontario and
28 new locations in various stages of development,
WingsUp! is growing fast. Franchisees are drawn to
to high quality, fresh comfort food, small footprint
locations, great online presence, and a profitable
unit economic model. “Our goal is to be in tune
with new trends and technology, and we’re always
innovating and working on new ideas,” says
Czarnogorski. “Potential franchisees see this
aspect of our organization and want to be a part
of our modern system. Our growth also excites
everyone we talk to.”
WingsUp! has finely-turned the franchisee system
to set up clients for success—everything starts
with the training system. This is one of the most
important aspects of the model, says Czarnogorski.
“Training is the foundation of our business and
sets the stage for the location’s performance.” The
group strongly believes in a team-based approach
Doug Gilmour
AUG 2021 | BUSINESS ELITE CANADA 65