JULY 2013
H
business elite canada
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officer, Mike Lavallée. “We do
not believe the current inven-
tory meets the needs of to-
day's seniors, and the popula-
tion is going to double in size
in the next 20 years.”
“There will be significant
pressure on operators to pro-
vide additional services and
high-level amenities for the
more affluent and discerning
senior who is going to live a
very long and healthy life.”
Seasons is an active user of
social media. They want to use
this creative avenue to break
down perceptions of the tradi-
tional retirement community
and better communicate with
their residents and beyond.
“We recently launched a You-
Tube video of residents from
all of our communities having
fun and lip-synching the song
"Good Time" by Carly Rae Je-
psen and Owl City.,” said La-
vallée, excitedly. “It showcas-
es our commitment to social
media, which is becoming an
important medium for com-
municating with our residents
and their family members.
“It also showcases what ac-
tive living really looks like:
it debunks the myth of what
seniors are exposed to when
they live in a retirement resi-
dence.”
From the social gatherings
— from tap dancing to calis-
thenics — to the food, Sea-
sons wants to provide an ex-
ceptional retirement lifestyle
in beautiful, state-of-the-art
residences. They are proud of
what they have accomplished
