efiting from CCFC’s efforts. “In terms of
fundraising, we’re always looking for new
ways to engage with Canadians, and come
up with new programs that people want to
work with to support us financially.” That
means expanding some of their options
for giving to encourage people who pre-
fer to donate to a cause, whether it’s clean
water or improved education, rather than
specifically sponsoring a child. “From a
marketing point of view, we’re saying that
with this approach we can attract different
donors.”
“People give to a charity because they
believe in the work it does. If someone is
motivated by helping children in develop-
ing countries achieve their full potential,
then we are confident that we provide a
service that helps maximize that impact
on children in a way that the donor would
be supportive.”
To learn about Christian Children’s Fund
of Canada, visit
MAR/APR 2015
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