palatable, Papa Murphy customers slide
their freshly-made pizza into a 425-degree
oven for about 15 minutes and then serve
a high-quality, custom pizza. There’s also
the option of cooking the pizza on a stone
and grilling it on the barbecue. Either way,
Papa Murphy’s is proving to be a simple
recipe that’s poised for success.
“Once we have people try it a couple
times, they become converts and some of
them become stellar advocates because,
once again, the product is so good and it’s
affordable (and) the value’s there,” van der
Lee explained. “Whether it’s mom or dad
buying the product, they feel comfortable
that they’re buying something that’s fresh.
“We’ll actually take part in community fairs that are happening, community events
that are happening, other new store openings that happen … we really, really stress
community involvement.”
92 business elite canada
H
MAR/APR 2015
