There are now four consumer moments
that no marketer can or should ignore — I
want to know moments, I want to go mo-
ments, I want to do moments and I want
to buy moments. Sounds pretty simple,
right? Not so fast. Making digital market-
ing easy is incredibly hard and being there
for these four moments is going to take a
lot of strategizing and exceptionally well-
executed mobile marketing. Here's why:
• 65% of online consumers look up more
information online now versus a few years
ago
• 66% of smartphone users turn to their
phones to look up something they saw in
a TV commercial
• There's been a two-fold increase in "near
me" search interest in the past year and
82% of smartphone users turn to a search
engine when looking for a local business
• 91% of smartphone users turn to their
phones for ideas while doing a task
• 100M+ hours of "how-to" content has
been watched on YouTube so far this year
• 82% of smartphone users consult their
phones while in a store and deciding what
to buy, and there's been a 29% increase
106 business elite canada
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MAY/JUNE 2015
