accounts for $13B US, that leaves us with
an incredible $25B US opportunity.
But before you go off and say we need
to be doing mobile advertising, first take
a step back and find out more about your
personas. What is their intent, who are
they, what do they do, where are they
found, what are they talking about and
where have they been. The only way to do
this is with a well-thought-out, incredibly
well-planned and exceptionally well-exe-
cuted digital marketing strategy.
108 business elite canada
H
MAY/JUNE 2015
