in mobile conversion rates in the past year
These micro-moments are the new battle-
ground for brands and it doesn't matter if
you’re a business-to-consumer business
or a business-to-business brand. Every-
one who is a buyer is on a mobile device
at least 10 times a day.
A lot of you may be thinking that this digi-
tal economy is really only for the high-tech
sector. Not so at all. Seventy-five percent
of the digital economy is delivered by tra-
ditional companies in traditional industries
as we learned from our founding partner,
Dan Monaghan. The biggest mistake lead-
ers often make is to choose tactics before
strategy when it comes to promoting their
business.
The really big opportunity right now is in
the mobile space. Your audience, smart-
phone users, are spending 24 percent of
their time on mobile digital media con-
sumption and only eight percent of ad-
vertisers are engaging with them via that
medium. With total internet ad spending
at $50B US, of which mobile advertising
MAY/JUNE 2015
H
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